Michael J.  Coles-Time to Get Tough: How Cookies

Michael J. Coles


Michael J. Coles, founder of Great American Cookie Company and former CEO of Caribou Coffee, is a business expert, serial entrepreneur, education advocate, and well-known public speaker. In 2003, he took the helm at Caribou Coffee and took the company public on Nasdaq under the symbol CBOU in 2005. Today, he serves as chairman of Brand Holding Company and BrandBank and actively lectures about business.


Time to Get Tough: How Cookies, Coffee, and a Crash Lead to a Success in Business and Life

In Time to Get Tough, Coles explains how he started a $100-million company with only $8,000, overcame a near-fatal motorcycle accident, ran for the U.S. Congress, and set three transcontinental cycling world records. His story also offers a firsthand perspective on the business, political, and philanthropic climate in the last quarter of the twentieth century and serves as an important case study for anyone interested in overcoming a seemingly insurmountable challenge. Readers will also discover practical leadership lessons and unconventional ways of approaching business.

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